Fire Cracker Barrel CEO Hat

This Fire Cracker Barrel CEO Hat is a symbolic piece of the “supersized food fight” between Cracker Barrel and Steak ‘n Shake. It features the phrase “Fire Cracker Barrel CEO” in a MAGA-style design. The hat is for those who followed the logo controversy and believe the CEO should be held accountable for the rebrand.

Fire Cracker Barrel CEO Hat – The Ultimate Corporate Take Down

This hat features the bold phrase “Fire Cracker Barrel CEO,” which was used by the rival restaurant chain Steak ‘n Shake during a public social media battle. The design mimics the style of a MAGA hat, making a clear political statement. This hat is for those who followed the widespread backlash against Cracker Barrel’s rebrand and the removal of its “Old Timer” logo.

The hat’s significance comes from its role in the “corporate food fight” over Cracker Barrel’s attempted modernization. Many critics, including conservatives and rival CEO Sardar Biglari, saw the changes as an abandonment of the brand’s heritage and a “woke” move. Steak ‘n Shake and Biglari used social media to mock Cracker Barrel and call for the firing of its CEO, Julie Felss Masino.

Wearing this hat allows you to make a direct statement about a major cultural and corporate moment. It is a bold way to express your opinion on the matter and a way to signal your support for the backlash against the brand changes. Show your support—get this unique hat today!